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Contact Info

Doug McKinney
Beef Cattle Value Enhancement Specialist
201 Animal Science
Oklahoma State University
(405) 744-6060
doug.mckinney@okstate.edu

You can also contact your local county Extension educator for more information.

County Office Directory

Welcome to OQBN

The Oklahoma Quality Beef Network (OQBN) is a joint project of the Oklahoma Cooperative Extension Service and the Oklahoma Cattlemen's Association. OQBN is a network of beef producers, educators, veterinarians, and industry professionals committed to increasing producers' access to value added marketing opportunities and improving the quality of cattle produced in Oklahoma.

OQBN offers unbiased information on beef value enhancement. It provides producers, and others in the beef industry, with education and tools to enhance access to value-added programs. These programs include health management verification, age verification, source verification, production system verification, genetic verification, individual animal identification and traceability, alignment with appropriate value-added cattle markets, and increased access to export markets.

As a result of the OQBN, the industry will show an increase in the demand for Oklahoma cattle, which in turn will increase the profitability of beef producers and allied industry businesses in the state. OQBN will also increase the growth and expansion of commercially available and (or) OQBN branded programs as value enhancement becomes more accepted in beef producers management strategies. OQBN will strengthen the producer, allied industry, Oklahoma State University and Oklahoma Cattlemen's Association collaboration.

For more information contact Doug McKinney, Beef Cattle Value Enhancement Specialist at (405) 744-6060 or via email at doug.mckinney@okstate.edu.